Cody Rhodes seeks to continue to protect the copyrights of the names in which his legendary father was involved and where he has run into another hurdle. In the past he tried to register Bash At The Beach, but WWE registered him. Now Cody has lost his request for reconsideration.

The fight for the name between Cody Rhodes and WWE

Reports from Heel By Nature, Cody refused a request to reconsider his trademark for Bash At The Beach after WWE registered it on May 20, 2019. As they said he was too close to “The Bash”, which is a brand they own.

Cody’s legal representatives had six months to file documents and continue filing. They did so on November 20, 2019.

This was rejected from the beginning, with the reason that it would be confused with WWE’s “The Bash”, it was a PPV that has not been used since 2009.

On July 21, 2020, the United States Patent and Trademark Office. He officially responded to Cody’s request. They rejected that request stating that Cody knew there could be confusion between the WWE’s name “The Bash” and “Bash At The Beach”, but they did it anyway.

The response also cited a Forbes article that said AEW knew he could be sued by WWE for using the name Bash At The Beach.

Ultimately NXT and WWE brought back the Great American Bash name this year for a two-part NXT special.

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