The month of August starts and television consumption begins to fall and it is that despite the new normality in which we find ourselves, the Spanish do consume less television in a majority way since they spend more time outside their homes, whether on terraces, parks or beaches, or leaving their places of residence to be on your vacation outside. Thus, not surprising that the chains bet on reruns or content with a much lower cost than the one with the bets for the rest of the season.
hristian Gálvez, Özge Özpirinççi and María Patiño
This is the case for example of ‘Saturday deluxe’. Unlike other summers, the format produced by La Fábrica de la Tele and usually hosted by María Patiño in the summer period will rest throughout the month of August. Telecinco will broadcast during that month the specials ‘The most Deluxe’ in which the most interesting interviews will be remembered, the most commented moments and the « poliDeluxe » that have given the most to talk about. In this way, the chain prefers to bet on a product at practically zero cost and not issue new deliveries; a decision that is possibly also motivated by the decrease in advertising revenue that all the media have experienced due to the coronavirus crisis.
‘TSQV’ returns to Telecinco on Monday
But the thing does not stop there, On Monday, August 3, the network will recover ‘You are worth it’. Christian Gálvez returns to Telecinco Although it does so with repeated deliveries of the talent show produced by Gestmusic and which was the birthplace of talent before the landing of ‘Got Talent Spain’ on the network. Therefore, every Monday Telecinco will offer a delivery of the space and will do so seven years after the issuance of its last delivery. Predictably, this issue will last throughout the month of August to give way in September to new bets of entertainment or fiction that day of the week.
‘Woman’, now also on Mondays in Antena 3
But it’s not the only change on the grid and it’s whate Antena 3 is going to fight this summer to conquer Monday night. It will do so with the Turkish fiction ‘Woman (Kadin)’, which until now has been broadcast every Tuesday in prime time with great success. Fiction that already accumulates more than 1.2 million viewers on average and an 11.6% share will now air every Monday and Tuesday in prime time. Atresmedia will bet on doubling the bet to try to keep the faithful on both nights; in this way, on August 3 the fifth episode of the same will be broadcast and on Tuesday the 4th the sixth of the international drama will be offered. Also, Nova will broadcast a marathon of the first four episodes on Sunday, August 2 from 1:30 p.m. and before the broadcast of ‘Hercai’ in prime time.