CES organizers detailed that in the face of growing concerns over the spread of COVID-19, “it is not possible to safely convene tens of thousands of people in Las Vegas.”

The Consumer Technology Association (CTA, for its acronym in English) announced that the event CES 2021, which will take place from January 6 to 9, 2021, will be totally digital derived from the pandemic by COVID-19.

Organizers detailed that in the face of growing global health concerns about the spread of COVID-19, “it is not possible to safely convene tens of thousands of people in Las Vegas in early January 2021 to meet and do business in person.” .

“Amid the pandemic and growing global health concerns about the spread of COVID-19, it simply is not possible to safely convene tens of thousands of people in Las Vegas in early January 2021 to meet and do business in person, ”said Gary Shapiro, president and CEO of CTA.

“Technology helps us all work, learn, and connect during the pandemic, and that innovation will also help us reimagine CES 2021 and bring the technology community together in meaningful ways. By switching to a fully digital platform by 2021, we can offer a unique experience that helps our exhibitors connect with existing and new audiences, “he added.

CES 2021 will be a new immersive experience, where attendees will have a front row seat to discover and see the latest technology. This experience will bring a global event to the comfort and safety of your home or office.

“For more than 50 years, CES has been the global stage for innovation. CTA’s goal for CES 2021 is to provide an attractive platform for companies large and small to launch products, create brands, and form partnerships, while prioritizing health and safety, ”the document reads.

CTA stressed in the statement that it plans to return to Las Vegas, Nevada for the 2022 edition of CES.

With information from López-Dóriga Digital