In the midst of the contingency, video consoles have increased their popularity due to the need for entertainment. Since the PlayStation It went on sale during 2013, it has sold more than 80 million units, becoming the best-selling console for Sony. Burger King he has devised an infallible alliance with her.
To join the console rage and connect especially with the new generations, Burger King came up with the idea of collaborating with PlayStation, they join to give away nothing more and nothing less than the new PS5 consoles.
The new PlayStation 5 is one of the most anticipated and gamers will be grateful to have the possibility of obtaining a copy of the 1000 that they raffle, just for participating when buying products from the new “PS5 Menus” in their home service. In other words, Burger King starts a raffle for the new PlayStation and 100 subscriptions of three months each, for both PlayStation Now and PlayStation Plus.
You have to place an order at home through the fast food franchise’s website or app and a code will automatically be generated with said order to participate through one of the consoles.
In addition to this, both brands want to go further in this marketing strategy and presented the “6 senses” campaign that highlights the unique and sensory experience, focused on the senses and with which the consumer can enjoy the new PS5 together with products delivered to your home.
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At the moment the promotion is announced for Spain and United States, but it would not be a bad idea to bring it to Mexico, especially when among all generations and according to the latest survey by The CIU, the video game market in Mexico had a value of 24,077 million pesos during 2017. In the nation, the industry is so fruitful that it is the leading country in Latin America with an income of more than 1.6 billion dollars in revenue.