The K-pop band BTS released a new album this Friday and the video for their first song recorded 20 million views on YouTube in a few hours, a few months after the historic and worldwide success of “Dynamite” in English.
“This is the best thing that happened this year,” wrote a fan in one of the more than 560 thousand comments on the social network. “Just when I was starting to feel like trash again and wanted to leave this world, BTS released this album,” added another.
By August, the seven-member group had accomplished the feat of becoming the first 100% South Korean band to top Billboard’s US album charts with “Dynamite.”
BTS (short for Bangtan Sonyeondan, which means “Bulletproof Boy Scouts”) generates billions of dollars in revenue for the South Korean economy and in October they went public successfully in the country.
“Our goal with the music on ‘BE’ is that it can be a comfort to a lot of people,” Jimin, one of the group’s members, said at a press conference on Friday. “If many people can relate to this, I will be really grateful.”
The worldwide release of his latest album, “BE”, took place at 2:00 PM in South Korea (05:00 GMT). In just a few hours, the video for the first song, “Life Goes On”, had already registered some 30 million views.
This fifth Korean album by the band, of eight songs including “Dynamite,” is billed as “the most ‘BTSesco’ to date,” BTS’s label Big Hit Entertainment said in a statement.
“BTS had a meteoric rise this year, an amazing feat considering the way they continue to attract new fans over the years,” said Jenna Gibson, a researcher at the University of Chicago.