Broadvoice North American provider of residential services of VoIP (Voice over Internet Protocol), SIP (Session Initiation Protocol) trunk for companies and unified communications (UC), lands in Spain with the acquisition of GoContact, CaaS platform (Contact as a Service), with solutions integrated artificial intelligence (AI) and omnichannel. The native cloud platform, based in Aveiro and headquartered in Spain, operates in the Iberian Peninsula, Morocco, Angola and Colombia.
Although the terms of the agreement have not been disclosed, Jim Murphy, CEO of Broadvoice, has stated that “this operation brings immediate synergies to both companies. GoContact has grown dramatically thanks to its powerful cloud-native platform, its position in the business process outsourcing (BPO) market, and an extraordinary team of professionals on three continents. The combination of complementary technologies along with the expertise and geographic reach of our resources will accelerate the growth of the new company resulting from the acquisition, “says Murphy.
Rui Marques, CEO of GoContact.Synergies and scope of the operation
The combination of Broadvoice and GoContact’s combined technologies, operations, and talent bring different competitive advantages to the merged organization. Thus, for example, Broadvoice contributes its leadership in UCaaS in the US market while GoContact does the same as the leading CCaaS in Europe, the Middle East, Africa and Latin America.
The operation involves strong sales and service presence on four continents: North America, Europe, Africa and South America, in which the new company will be able to address cross-sell UCaaS and CCaaS to new and existing customers in the respective geographic markets of each company.
Both companies combine similar technologies and platforms to allow the natural integration of each other’s products into their future offerings. Likewise, they add cutting-edge innovative solutions that allow us to provide an unbeatable customer experience through integrated CRM, collaboration and technical assistance SaaS (Software as a Service) platforms.
The operation will also allow the development of scalable solutions aimed at large cloud contact center market with high expectations of growth. Both companies also bring awards to award-winning customer experience and operational excellence.
“Broadvoice ticked all the boxes as an ideal partner for GoContact expansion. We share a customer-centric approach to strategy, as well as an interest in investment in technology and world-class talent,” said the GoContact CEO Rui Marques (pictured). “With the new team formed with Broadvoice we look forward to working to empower our customers with the ability to reduce costs, increase collaboration and deliver memorable customer experiences,” adds Marques.
Branding, leadership and team
The combined company will maintain the established brands of each firm in their respective regions, operating as Broadvoice in North America and GoContact in the EMEA and LATAM regions. In addition, the 100 GoContact employees will join the Broadvoice team, which includes more than 200 employees in the US and Canada.
The Broadvoice CEO Jim Murphy as well as its president, Sam Ghahremanpour, and the CPO, George Mitsopolous will continue to carry out their respective roles for the company resulting from the operation. Additionally, Murphy and Ghahremanpour will serve on the new board of directors.
GoContact CEO Rui Marquez will continue as GoContact CEO and GoContact CTO João Camarate will fill the same position at the new company.