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Braulio Arsuaga, the new shark in Shark Tank México

The president of the National Tourism Business Council (CNET) and CEO of Grupo Presidente, Braulio Arsuaga, joins the next season of Shark tank México, from Sny Channel, a program in which novice entrepreneurs present their projects in front of a group of businessmen to gain their support and boost their business.

Arsuaga has been recognized by Líderes Mexicanos magazine as one of the 300 most influential leaders in the country, and thanks to his focus on social impact projects to promote local entrepreneurs, he has been widely recognized in his sector; In 2014 he received the Anahuac Leadership Medal in Tourism, awarded by the Anahuac University.

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At the head of CNET, he has managed to bring together different national identities for the signing of the recent Emerging National Alliance for Tourism, which was born with the aim of implementing actions to mitigate the impact of the Covid-19 pandemic on tourism.

He also serves as a Director of Grupo Gigante, Inmobiliaria Conjunto Polanco, Fundación Gigante, Novag Infancia and Ver Bien para Aprender Mejor.

« Braulio Arsuaga is an exemplary businessman who loves Mexico who is always looking for a way to innovate in his industry while at the same time always supporting social impact projects that promote growth, equity and development in Mexico, » read a statement released by Sony Channel.

For this sixth season, whose premiere date will be announced soon, the businessman will share the panel with the « sharks » already known to the public: Carlos Bremer, Marcus Dantus, Arturo Elías Ayub, and Rodrigo Herrera Aspra.

The Mexican version of the reality show premiered in 2016, and has given space to more than 500 projects of micro-entrepreneurs that have paraded through its forums. Auditions for his most recent installment took place in October 2020.

Its success has been such that it has broken audience records, gathering more than three million viewers, placing Sony Channel among the ten most viewed pay channels in Mexico, as reported late last year by Ramón García, senior vice president of Distribution and Channels of Sony Pictures Television in Mexico.