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Beyond Meat launches new versions of meatless burger

Beyond Meat will launch two new versions of its Beyond Burger, aimed at offering consumers healthy options.

The company’s shares are up 66 percent so far this year, adding to its value in the segment.

In the overall market, plant-based meat sales grew 38 percent between 2017 and 2019.

According to The Good Food Institute, a non-profit marketing organization, between 2017 and 2019, sales of plant-based meat grew by 38 percent, until reaching a value of around $ 939 million. The largest representatives of the market are Beyond Meat and Impossible Foods; However, they join large food companies such as Tyson, Smithfield, Perdue, Hormel and Nestlé They have already launched their own meat alternatives.

Statista estimates suggest that the global market for plant-based meats will go from $ 13.310 billion forecast at the end of 2020, to exceed the $ 26 billion in five years; it will almost double in value in this period of time. That is why companies are increasingly investing more resources in the segment.

Now, Beyond Meat will launch two new versions of its Beyond Burger, aimed at offering consumers more choice and will launch nationwide early next year.

The new hamburgers are destined to cover that market in which consumers demand healthier options and their proposals tend to promote themselves as healthier than meat hamburgers. Although this has earned them criticism. Dietitians have said that it would be better for consumers to view plant-based burgers as a treat, as they would a beef burger.

Beyond said that one of the burgers is the juiciest yet, but it has a 35 percent less saturated fat than a patty made with a mixed beef which is 80 percent lean meat and 20 percent fat. The other burger is intended to appeal more to a health-conscious consumer, with a 55 percent less saturated fat than a typical beef patty. Beyond said the two burgers will have B vitamins and minerals, similar to beef

Shares of Beyond, which have a market value of $ 7.88 billion, are up 66 percent so far this year. The stock was up less than 1 percent in pre-market trading on Monday.

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