The car brand was involved in a series of harsh criticisms for using an « inappropriate » photograph to advertise its new model
| 09/17/2020 | ionicons-v5-c00: 47 | Web Writing |
Monterrey.- The automotive giant Audi was involved in a controversy due to a Photography that it published, corresponding to the publicity of its new model, the RS4.
The brand sought to demonstrate the « quality of life and safety » of its new systems; However, they received strong criticism due to the image where a small girl in front of the vehicle, wearing sunglasses and holding a banana.
The Photography, alleged users in social networks, was branded as « dangerous » and « provocative ».
After hundreds of comments from people, who were offended by the image, Audi she was forced to remove the image and offer a public apology.
« We listen to you and clarify this: we care about children. Audi RS 4 is a family car with more than thirty driver assistance systems, including an emergency brake system. That’s why we show it off with various family members for the campaign.
« We were hoping we could get these messages across, showing that even participants with weaker traffic can easily rely on RS technology. That was a mistake! Audi he never intended to hurt anyone’s feelings.
« We sincerely apologize for this insensitive image and ensure that it is not used in the future. We will also immediately examine internally, how this campaign was created and if the control mechanisms failed in this case, » the firm said through its Twitter account.