Owner Lawrence Stroll He always made clear his lofty ambitions to be world champions for three to five years, so the team could not continue as it was.
Aston Martin, still working at the Silverstone facility originally used by the team Jordan Since 1991, it has increasingly relied on temporary offices, so if it really wanted to win world championships, it had to reinvent itself.
For this reason, Stroll has signed an ambitious campus plan of almost 40,000 square meters that will be built on the land it has acquired around the current facilities.
There will be a new factory, wind tunnel, conference center, an auditorium, a heritage department and other offices.
As well as being fully sustainable, it will feature state-of-the-art 5G facilities and the latest technology to ensure Aston Martin can stay at the forefront of the latest advancements.
With an estimated final cost between 165 and 235 million euros, it is expected that the equipment can be installed there in late 2022 or early 2023.
The Aston Martin facility will be the first entirely new factory built from scratch in F1 since the McLaren Technology Center opened in 2004.
But while McLaren’s famous MTC was devised by Ron Dennis As a truly spectacular statement of intent for the Woking organization, some believe that aesthetics were given more priority than utility.
Although the McLaren operations center still looks amazing, there has been talk of a sterile environment inside, and it has come to light that it has sometimes had problems adapting to the changing needs of modern F1 and of the automotive industry, despite its immense size.
Stroll believes that his vision of the Aston Martin it is the opposite: a place designed not to look good, but to offer exactly what the staff need.
That means better communication, accelerated processes to advance car development, and facilities large enough for the 1,000 employees Stroll expects to have on staff in the coming years.
Speaking to the media, Stroll said: “This is the opposite of what Ron Dennis did with [el arquitecto] Norman Foster at the McLaren Technology Center. “
“This is a business, this is a factory, and a campus fit for the purpose of matching the DNA and culture of the team, of our history.”
“The purpose for which it has been built is to be able to be efficient, and rational. And to have the whole world reunited under one roof”.
“It is done taking into account the new financial rules, and also taking into account where we think this sport will go in the future.”
“So we can build more apartments there if we want, or reduce them: not by reducing the size of the building, but by bringing people closer together. This is a building that will truly represent our image, our culture and our DNA.”
Stroll is clear that if the new factory were not built, Aston Martin would be left unable to follow the progress it wants to see on the track.
“With the current factory, it would have been really difficult,” he admitted. “Right now we are adding those temporary offices, small buildings that are put on the ground to house the staff that we have and that is constantly growing.”
“Communication is not the best because everyone is dispersed in various parts of the factory. So the improvement of communications and the development of research, of design, was a necessity.”
“We couldn’t keep growing to the number of employees that I want with the current facilities. It wasn’t possible.”
But beyond the clear benefits Stroll sees for Aston Martin staff at the new campus, what he also makes clear is how committed he is to the F1 project.
The Silverstone-based team has gone through a wide range of owners since Eddie Jordan sold it – and was Midland, Spyker and Force India– so Stroll affirms its intention to be present for the long term.
“This is a long-term investment,” continued Lawrence Stroll. “No offense to any of my predecessors, none of them have my story or the track record of success that I had.”
“It is clear that I am passionate about this. It is a great business opportunity. I see that Formula 1, as the commercial value of each individual team, will appreciate significantly in the coming years.”
“It’s no different than any other sports asset, for example if you think of an NFL football team. Ten years ago, an NFL team was worth a billion dollars, but today you can’t buy a franchise for less than 4 or 5 billion dollars. So this is a long-term plan. “
“This is something that I plan to be involved in, because I am still a young man, I think at least, for many, many years. There is not this kind of investment, and this plan, to go back in any shape or form.”
And while Liberty’s era in F1 will be defined by its attempts to even the field on the grid in financial and performance terms, Stroll is clear that there will be a way to get to the front of the pack at a low price.
If you want to get to the top in F1, you have to scratch your pocket.
“I think money always talks very loud, right? And it will continue to do so,” he said, explaining the importance of money.
“We all know the budget cap, and we are also very aware of all those exclusions not included in the budget cap.”
“For us, this campus had been pending for a long time. COVID-19 took us two years, otherwise we would already have it finished, or almost.”
“But to compete to win, which is what I’m here for, this tool is 100% necessary.”
“What you need to win is the right leadership and vision, which I think I bring. You need funding to be able to afford to do it, you need the best people in the industry, and you have to give them the best tools and processes. “.
“We already have a lot of great people, but this is offering the tools and processes to hire those we don’t have yet.”
“In addition, I can give you my guidance, and that of the management team, to fulfill all our dreams.”
Aston Martin Campus
Photo by: Aston Martin Racing