This Wednesday, a group of artists will freeze their social media accounts hosted on Facebook. The purpose of this is to protest against the hate speech that continues to proliferate on the platform. It is not the first time that Facebook has been boycotted: about three months ago several brands turned their backs on it by removing advertisements for the same reason.

Among the celebrities who have confirmed their participation in this initiative are Kim Kardashian, Mark Ruffalo, Jennifer Lawrence, Sacha Baron Cohen and Leonardo DiCaprio. « I cannot remain silent as long as these platforms continue to allow the spread of hate, propaganda and misinformation, » wrote Kim Kardashian on her Twitter and Instagram accounts.

At the end of June, the collective – which includes nine organizations such as the Jewish association against anti-Semitism Anti Defamation League (ADL) and the black rights organization NAACP – launched the hashtag #StopHateforProfit (“Stop Hate for profit »).

The campaign specifically targets Instagram, but several of the celebrities who participate have extended it to their posts on Facebook.

An old problem of Facebook and other social networks

The truth is that so far, Facebook has not been able to eradicate a problem that has been giving something to talk about for a while, especially since the world has been much more sensitized to the problem posed by hate messages on social networks . In May 2016, this social network together with Twitter, Microsoft and Google made a commitment to the European Union to review posts of hate speech reported by users within 24 hours and remove any illegal content.

« The situation is not sustainable: in more than 28% of cases, online platforms take more than a week to remove illegal content, » said Mariya Gabriel, head of the EU economy and digital societies.

In July of this year, prestigious brands came together to remove their Facebook ads precisely as a measure to raise awareness in the world about the serious problem that exists in social networks. This social network earns about $ 70 billion a year from advertising revenue and also owns Instagram and WhatsApp, as well as 80 other companies. Behind Google is the platform with the highest earnings from ads.

“Organizations fighting for justice also need funding, so Facebook is committing an additional 10 million to groups working on racial justice. We are working with our civil rights advisers and our employees to identify organizations locally and nationally that could use this right now, ”wrote Zuckerberg, CEO of Facebook, from his Facebook profile in June this year, just as the protests Multi-brand and civil rights groups were at a very high point.

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