Apple stands up to Facebook’s data collection in letter

apple flagThe most important Apple devices

Apple plans to include its new App Tracking Transparency in iOS 14, a feature that will let users know when companies want to collect user data while browsing their websites.. Apple has for the moment delayed the launch of this new function, announced in the last WWDC, in early 2021 after the cry of companies like Facebook and other networks of advertisers who claim that such a function would significantly cut their benefits.

apple flagPrivacy has always been one of the priorities of Apple, which takes the matter very seriously and seems to be raising blisters among the big companies that play with our data.

Now, 8 civil societies have sent a letter to Apple asking about the delay of an app that we could consider so necessary today, which from Cupertino have responded with another open letter showing their commitment to privacy and their App Tracking Transparency.

In her, Apple confirms its concern about the use and monitoring of its users’ data without their consent, creating packages of advertisers networks that later resell with our information. As Apple says in its letter, tracking through apps and websites of different companies that sell information to brokers can be invasive and creepy.

Often times, our information is collected on an app or website owned by a company that combines this information with more data that other sites have also collected for dedicated advertisements and advertising measures. Sometimes the data is even added and sold by information brokers, which are third parties with whom you have not even interacted on the web.

Facebook and other advertising networks have claimed that Apps anti-tracking efforts are anti-competitive and they will have repercussions in small businesses. Apple for its part says that it is not against the small collection of information, but wants the users themselves to decide which of their data is collected and how it will be used.

In a paragraph of the published letter, which appears to be aimed directly at Facebook’s arguments against the impact of this new feature on small businesses, Apple says privacy-friendly advertising was a standard on the web before the growth of the internet.

privacy photos iOS 14Over the years we accumulate a huge amount of photos on our iPhones, which then make it very difficult to find a particular file in a couple of images.

Apple does not hesitate to point the finger at Facebook and its advertising practices, in which he details how companies like Zuckerberg’s not only allow the grouping of users into small segments, but also use this data about their activity on the network to create dedicated ads. Facebook executives have made it clear that their intention is to get as much information as possible, both first-hand and through third parties, with the idea of ​​developing and monetizing detailed profiles of its users, expanding its disregard for the privacy of its users in more and more products.

As an update, MacRumors has shared Facebook’s response to Apple’s letter, stating that what the Cupertino people are doing is a diversionary maneuver so that eyes do not focus on their own privacy concerns. They have also alleged that Apple takes advantage of its dominant position in the market to set data collection preferences, making it almost impossible for competitors to have access to the same data as them.

dark mode facebookFacebook has a long history of violations of the privacy of its users, who share their information with the company almost out of inertia for the mere fact of using the platform.

Facebook’s reaction seems to seek to sow discord to detract from the words and actions of Apple, which has always been a staunch defender of the privacy of its users. Apple for its part will not take long to deploy its new anti-tracking function, which will make things very difficult for companies that, like Facebook, are dedicated to collecting our information at all costs, regardless of privacy or respect for their users.

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You can read the full letter published by Apple to reaffirm its intentions against the associations that claim the ATT here, and although it is in English, it is worth taking a look.