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Apple reacts and reduces its commission in the App Store to 15% from 2021

Apple announces an important change in its App Store: now it will charge commissions of only 15% to small developers.

After the great clash between Apple and Epic Games great criticism was unleashed against both sides of the dispute.

On the one hand, the observations against Tim cook and his team for the policies in his management of the App Store. That they had remained immobile with the collection of commissions practically since its foundation.

While Epic games was harshly questioned for implementing a measure that shook the industry and circumvented previous agreements in this class of app distribution platforms.

But it seems that everything has finally paid off in favor of smaller developers.

Less commissions for independents

Through a statement published on its official blog, Apple has revealed that as of January 1, 2021 it will implement new measures in the collection of commissions within its App Store.

These changes, included in the initiative baptized as App Store Small Business Program, will benefit independent developers and small businesses focused on the distribution of apps.

Since the commission of the platform will be reduced to 15% in all transactions registered within it:

Small businesses are the backbone of our global economy and the beating heart of innovation and opportunity in communities around the world.

We’re launching this program to help small business owners write the next chapter of creativity and prosperity in the App Store, and to build the kind of quality apps our customers love.

The App Store has been an engine of economic growth like no other, creating millions of new jobs and a path to entrepreneurship accessible to anyone with a great idea.

Our new program takes that progress forward …

It is what Tim Cook marks in announcing this important change. Where it also details some of the rules to join this new dynamic.

It emphasizes that developers must have registered annual revenues of less than a million dollars after subtracting the commission charges from the App Store. Those who fall into that parameter could basically join the App Store Small Business Program.

In other words, giants like Epic Games will continue to be charged with the already traditional 30% of the transactions they generate.

In the end, the beneficiaries will be those who were originally most affected by this dynamic.