Several companies that make LiDAR sensors saw a growth in their shares following the report on Apple’s negotiation
Even the same creator of the iPhone appreciated slightly, less than one percentage point, as a result of the report
Many companies working in autonomous driving, including Google and General Motors, use this technology for their systems.
Even if it does not have the support of Nissan or Hyundai, Apple is preparing everything for the arrival of Project Titan. According to Bloomberg, Tim Cook’s tech is in negotiations to buy sensors for autonomous driving. Specifically, it is trying to secure a supply of LiDAR components, which many experts consider crucial for the manufacture of robo-taxis. The information was revealed by close sources.
The Project Titan, the code name for Apple’s smart electric vehicle, has been in development for several years within the brand. The Artificial Intelligence software and algorithms it needs to work have been developed mostly by technology. But, like other products, Tim Cook and his team are expected to rely on outside brands for car components. It has not yet been decided who will be its main supplier in the future.
There are several options that are being analyzed for the purchase of these LiDAR sensors. Among them, the possibility of ordering a specific version for the Apple car. According to Bloomberg, this suggests that the vehicle’s arrival on the market is still several years away. However, it also reveals that the technology company should already have a sufficiently developed autonomous driving software to think about production.
How close is the car to Apple?
The truth is that Project Titan, for years, has supposedly been around the corner. And in all this time, many of the most important challenges facing Apple have not really been solved. No final design of this car has yet been revealed, but Trusted Reviews already warned since 2015 that it could not be an “iPhone on wheels”. Rather, a Tesla-like approach had to be taken to create attractive vehicles.
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On the other hand, the development of the vehicle seems to have worn down even Apple’s most talented engineers over the years. Do not forget that, as Newsweek recalls, in 2016 Tim Cook’s technology company lost the leader of Project Titan. Then, company employees denounced that there was no “clear path” in the development of this car. While these challenges may already be fixed, they could return at any time.
But perhaps the most important problem is the one CNBC describes. Many Apple products always seek total control over the user experience, and for that you have control of both the hardware and the software. However, Tim Cook and his brand do not have the infrastructure or expertise to develop a car on their own. So they must already develop this expertise with their manufacturing partners, or find other partners.
Just around the corner
In parallel, there are rumors and signs that clearly show that Apple is closer to selling its car than it lets the public see. Sample of them is a recent report from ., which suggests that the technology has decided to launch its Project Titan to the market in less than four years. True, there have been similar rumors before. But this time range matches the estimates of other rivals, including Tesla, for their proposals.
You should also take a look at the recent alliances he forged with Foxconn, one of Apple’s most important manufacturing providers. The Asian company revealed a partnership with Byton, an electric vehicle company, a couple of weeks ago. The goal is for the former to provide a production infrastructure, while the latter is responsible for the design of the cars. Plant construction is even expected to begin soon.