Gartner has just published its report for the last quarter of 2020 and the global one for the year. In it, the data indicates that global phone sales fall by 5% in this period, although the most important data comes in the positions of the manufacturers. For the first time in years, Apple dethrons Samsung and leads the world rankings.
The other major loser is Huawei, with a fall of more than 40% in the last quarter of the previous year. Other brands like OPPO and Xiaomi continue to grow at a spectacular rate, as the data had previously indicated.
Apple rises to the sales podium for the first time in years
According to the consulting firm Gartner, Apple sold almost 80 million phones in the last quarter of 2020, representing an increase in sales of 14.9% compared to the same period of the previous year. Samsung falls by 11.8% and remains in the 62 million phones sold, dropping to second place in the global ranking. Thus, Apple’s market share is currently, according to these data, 20.8%, with Samsung dropping to 16.2%.
The third position is occupied by Xiaomi, with 43 million units sold thanks to a growth of 33.9% compared to the quarter of the previous year. Xiaomi is followed by OPPO, with 34 million units sold and a growth of 12.9%. Huawei falls 41.1% and remains in fifth position in the ranking, slightly below OPPO.
The launch of the iPhone 12 has helped Apple grow in sales at the end of 2020, while its main rival, Samsung, had a significant drop
Already in December the first data on Apple arrived: the iPhone 12 was the leader in world sales of 5G terminals and, after presenting results, revenue records were broken, exceeding 100 billion dollars
« The launch of the 5G iPhone 12 series helped Apple record double-digit growth in the fourth quarter of 2020. Apple overtook Samsung to retake the number one spot in the global smartphone market (see Table 1). The last time Apple was the top smartphone supplier was in the fourth quarter of 2016. «
Regarding the global results of 2020, Samsung remained the first manufacturer, despite a 14.6% drop in annual growth. It was followed by Apple, growing by 3.3% and the third place was held by Huawei, despite the drop of 24.1%.
Beyond Apple’s first position, the general drop in sales in the mobile market is relevant. The total compared to the previous year was a 12.5% drop, major blow mainly due to the health crisis of COVID-19.
More information | Gartner