CUPRA is one of the few manufacturers that have decided to bet on Extreme E since its inception thanks to its link with the Abt team, beyond the existing link between GMC and Chip Ganassi Racing to bring the image of the Hummer EV to the category. A project in accordance with the effort of CUPRA Racing with the development of the Cupra e-Racer of the PURE ETCR contest. And it is that both championships will allow the Spanish firm show the potential of your electrical technology, as Antonino Labate highlights. CUPRA’s director of strategy, product development and operations considers Extreme E to be the perfect setting for this.
Regarding the project in Extreme E, Antonino Labate He stated: «CUPRA and Abt have collaborated in the production of the most powerful units of the León CUPRA, the CUPRA Ateca and the CUPRA Formentor. Now we want to transfer this alliance to the competition. Our bond at Extreme E is based on shared experience in the world of electric racing. Extreme E represents the option to explore new experiences. We have been the first brand to bet on this competition and now teams of drivers such as Lewis Hamilton, Nico Rosberg and Jenson Button have joined.
Jenson Button: «Extreme E brings together the best of various disciplines» Read news
Along these lines, the CUPRA manager added: «Our collaboration goes beyond a simple sponsorship and moves to the track and team of engineers. Mattias Ekström is one of our drivers and is the team’s official driver together with Claudia Hürtgen. Both pilots will be supported by a team of CUPRA engineers who will ensure that get the most out of the e-CUPRA Abt EX1. Xavi Serra, responsible for the technical development of CUPRA Racing, will lead the technical team. I believe that Extreme E is a great opportunity for CUPRA, to show the full electrical potential of the brand while helping to raise awareness about sustainability and equality.