And the security measures?

Just a few hours ago the kick-off flag was given for the tenth edition of the Good End and although a call has been made for the bulk of purchases to be made online, the truth is that the first videos from various department stores make it clear that for many consumers the health emergency is not a barrier to visit these points of sale.

Given the health emergency and the market’s need to reactivate the economy, the Good End of this year is being carried out under strict security protocols.

In addition to maintaining a healthy distance, repeatedly sanitizing the spaces of common and constant use as well as maintaining a capacity of 30 percent, the establishments and clients that are part of the Good End should consider some situations that will be prohibited according to the authorities mentioned before.

Among them are the following:

No groups. Purchases must be made individually and without children.
The entry of clients who do not wear face masks or who have inappropriate behavior are prohibited
Access will be denied to customers with visible symptoms compatible with Covid-19.
The use of rest and common areas will not be allowed.
Personnel in boxes (which should be reduced to a single employee) should avoid handling merchandise.
The use of changing rooms in stores will not be allowed
It is forbidden to try on the garments inside the establishment.
Customer tastings are suspended.
Gift wrapping and box services will be prohibited.

Taking into account the rebound that electronic commerce has had and the distance security it offers to the customer, the Mexican Association of Online Sales (AMVO) predicts that purchases from this channel represent 30 percent of total sales made in the good end.

Although a large part of the purchases have begun to be made through the various digital platforms, the truth is that some videos of what happens in the physical points of sale during the first day of the Good End have shown that the bad experiences lived in recent days around electronic commerce seem to have diminished credibility to this form of payment.

Consumers do not want to wait to receive their purchases and, moreover, they seem to want to have greater guarantees that what they bought will arrive properly in the promised condition.

In this way, from social networks a series of videos have begun to circulate in which the streets and the interior of some department stores are shown, which undoubtedly look more active than in days gone by.

Although the Good End is vital to reactivate the economy in the country, the truth is that in the face of new security measures and hygiene protocols, promotions of this nature have proven to be a magnet for foolish consumers who, faced with offers that are especially attractive, forget all safety regulations.

Stores and other points of sale would have to take special care at this point, in order not to seek fines and closures that could be a greater loss than expected earnings.