The automotive sector is in the midst of an interesting time of change. The arrival of the pandemic did nothing more than accelerate a necessary evolution of the industry, where brands such as Tesla and Volkswagen could have a totally different face in the following months.
We are talking about a sector that has established itself as an economic pillar for many markets and that, if modified, could bring to the table the signs of a new order in this area.
Just look at what happens in the Mexican market. According to data from the National Institute of Statistics and Geography (Inegi), the automotive sector in Mexico is responsible for the year-on-year generation of 3.6 percent of the Gross Domestic Product (GDP).
With a production in the plants in the north of the country close to 3 million 900 units per year, the country ranks as the sixth largest producer of automobiles in the world, just below Germany and above South Korea.
Thanks to the operations of brands such as Hyundai Motor Company, Toyota Motor Corporation, Bayerische Motoren Werke AG (BMW), Mazda Motor Corporation, Fiat Chrysler Automobiles, Honda Motor Co. Ltd, Audi AG, Ford Motor Company, Volkswagen Aktiengesellschaft, General Motors Company and Nissan Motor Company, Limited, the 43 plants located in the country generate about 530 thousand direct and indirect jobs.
Faced with a scenario where sales remain down and the processes of the value chain are slowed down, brands in the automotive industry have begun to create alliances and, in this vein, a possible collaboration between Tesla and Volkswagen has begun to sound with special force.
According to different specialized media, during the past week, Elon Musk, CEO of Tesla, visited the new Gigafactory that the brand is locating in Berlin, Germany.
Although this visit could be routine, the truth is that after visiting his new complex, Musk met with the head of the Volkswagen Group, Herbert Diess, for about two hours at a small airport in Brunswick, where the owner of Tesla tested the VW ID.3, one of the great proposals of Volkswagen in the field of electric automotive.
In addition to this test drive, Elon Musk inspected the production and design of the upcoming crossover ID.4 that the German brand plans to launch later this year.
Although the sources cited by the media asked not to be identified because this meeting was not intended as a public event, the truth is that they trusted this meeting.
Although no further details were given about this meeting.
“Thanks for the visit, @ElonMusk! Hope you like the video. It was great driving the @volkswagen ID.3 with you! » comments our CEO Herbert Diess on @LinkedIn. #ShapingMobilityhttps: //t.co/NtcYXNRScC
– Volkswagen Group (@VWGroup) September 7, 2020
The meeting was later confirmed by the German brand itself, where it thanked Musk for visiting.
While little is known about the intentions behind this unusual encounter, rumors of a possible collaboration have not stopped ringing, as this is not the first time that Volkswagen has referenced one of its strongest competitors in regards to to the manufacture and sale of electric cars.
At the end of last July, through a note published on LinkedIn, the CEO of Volkswagen, Herbert Diess, assured that “Elon Musk delivers results that many did not believe possible. They show that electric cars can be profitable. As one of the few automakers, Tesla will ride through the coronavirus crisis without a quarter of losses. That confirms to me that in five or ten years, the most valuable company in the world will be a mobility company. Tesla can be, as can Apple or Volkswagen AG ”.
The manager echoed the financial results achieved by Tesla during the second quarter of the year, where income was reported for $ 6 billion and earnings for 104 million dollars. The numbers are especially significant if we consider the economic moment that the whole world is going through.
Diess’s prediction is no less and confirms that Tesla has become the rival to beat in the field of electric cars.
With this in mind, it would not be surprising for Volkswagen to echo the popular saying « if you can’t beat the enemy, join him. » Only time will have the resolution of this meeting.