AC Milan seeks to reward the fan and encourage him to participate more in club activities.
The club joins Juventus and FC Barcelona, soccer teams dabbling in cryptocurrencies.
AC Milan, one of the most famous soccer teams in the world, is partnering with Chiliz, a company specialized in blockchain, to launch a cryptocurrency on behalf of this Italian club.
This week the launch of the ACM token was announced, to establish an incentive system for the club’s fans. Followers will be able to access rewards and privileges, such as obtaining VIP seats in club games or accessing voting rights in the organization’s decisions, among other fan recognition.
In a statement, it was reported that the token will be launched through the page partners.com, which claims to have already allied with other sports organizations such as FC Barcelona, Juventus, Paris Saint-Germain and AS Roma.
The AC Milan token will be launched in the coming weeks, on a date yet to be determined. According to Casper Stylsvig, the more than 450 million fans of the team worldwide will be able to access the token, which is important to the club due to the budgetary complications generated by the Covid-19 pandemic.
Such was the volume of participation in the purchase of the FC Barcelona token last year, that the Socios platform collapsed for a short time. The 600,000 BAR tokens were sold out in 2 hours, raising $ 1.3 million, we reported on CriptoNoticias.
However, the launch of “sports” tokens with various clubs has been a success, according to Chilz. Some of these tokens have been listed in important exchange houses, such as Binance, and their commercialization has generated 30 million dollars on behalf of the clubs since last year, constituting an important source of income for them.
Other organizations like the mixed martial arts league UFC have also partnered with Chiliz to establish a better system of interaction and incentive to the fanatic, reported CriptoNoticias.
However, organizations such as Juventus (which already has the JUV token, hand in hand with Chiliz) and AS Roma, Italian soccer teams, announced last year that they would launch their respective collectible tokens on the Ethereum blockchain together with the company. Sorare, a project that takes them even further into the world of cryptocurrencies and blockchain-based assets.