Acquiring products and services is necessary to develop our daily activities, during the Good End event many are used to buy various items. However, sometimes we make the mistake of doing it excessively and that also affects our personal finances.
But you also have to know that most stores implement tactics to attract buyers without their being aware of it. The objective is that your customers feel comfortable in the establishment so that they stay longer there and do not stop buying.
Stores use different shades of colors according to their consumers. Photo: Pixabay
For this reason, here we will tell you five things that you should consider and review so that you do not get hooked when purchasing your items.
1. Shop sideboards
What the stores convey visually is very important to attract buyers, that is why they adorn and constantly change the mannequins even putting them on both sides of the street so that you really do not let it go unnoticed. and observe the clothes very well.
For example, in some stores they put their products outside so that people can have contact with it even by touching them. In the case of stores dedicated to food, they will offer you to try a sandwich.
2. You will find the most expensive items easily
Most stores put the most expensive products in the main places of the establishment. The offers are usually hidden at the bottom, in this way you will have to go through all the aisles of the store so you can see, touch and try on other products that you may buy.
3. Colors and music
Although it seems somewhat innocent, it is proven that colors, like music, have an effect on our mood. Stores will use these elements depending on the type of customer they focus on.
For example, strong colors tend to appeal to young buyers, and softer tones to an adult population.
In this regard, music is central, the genres of pop, hip hop and rock & roll are more energetic and encourage consumers to make the purchase.
4. The special word exercises a power in the consumer
The best-selling products are those that have the special word, however this does not mean that it is on sale or that it is cheaper.
Many, when seeing this sign on the product, make the mistake of linking it with a sale, which is why sellers use it as a strategy to have more purchases.
5. Charismatic salespeople
Many times we fall into buying a product just because the seller treated us wonderfully, for this reason stores are used to hiring people who really show great charisma, who are friendly and maintain good communication with consumers.
Now that you know this, do not get easily carried away by these store mechanisms, you must have control of what you need to buy without overdoing it.
For you to continue being informed about this and other related topics, we suggest you visit our Tips section