Inbound marketing can be considered one of the most effective ways for brands today, as highlighted by the firm Weidert Group, it can generate up to 3 times more leads for every dollar invested compared to other methods. However, what to do when you are no longer providing the same results as before? To deal with a problem like this, here we will see some hacks that can be put in place to help businesses continue to grow hand in hand with this type of marketing.
According to Marketing Insider Group, here are some hacks that will help make your inbound marketing actions more effective to grow the business:
Give a new purpose to old content
If you’ve already invested a considerable amount of time and energy in creating content for the company, instead of stopping here, consider giving a new purpose and updating existing materials to get more value from them.
This inbound marketing work allows the pieces of content to come to life again so that the maximum contribution of all that time, money and energy invested in the creation of the materials is obtained and more can be allocated for the contents of the months that are about to come.
The current content of your brand can be converted into formats such as eBooks, guides, infographics, social media posts, among other things.
On the other hand, in addition to updating existing content, reuse also provides more opportunities to ensure that the right content is being delivered to the right people at the right time.
Appeal to prospects at different stages of the buyer’s journey
In relation to this action for inbound marketing, it is important to keep in mind that it is critical to be aware of the buyer’s journey and the content that is provided to prospects in the different stages that comprise it. Marketers should make clear to potential customers aspects such as the next steps they should take, rather than leading them down a dead end.
If you are already adding value to people, it is important to continue this, so these individuals must be given another call to action. Providing additional CTAs helps ensure that they will remain engaged throughout your journey as buyers.
Re-optimize pages with high traffic volume
Finally, considering that your inbound marketing efforts hit the web, consider optimizing this space on an ongoing basis, don’t just set things up and forget about them. If you have had time since you last performed the on-page optimization, it may be a good time to review the performing pages and re-optimize them.
A good starting point may be the blog, consider taking a look at the best-performing content and think about how you can improve conversions and offer a better experience on these particular pages. You can try various actions to determine what works, for example, you can update the copy on the call to action buttons, change the color of those buttons, add additional internal links or determine the page flow to provide a better user experience. .
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